ATX Open and Tixr Team Up to Deliver a New Ticketing Experience for Tennis Fans

Fans will get first peek when tickets go on sale to general public on August 27 for 2025 event headlined by American tennis star and Olympian Jessica Pegula

AUSTIN, TX – The ATX Open announced today it has partnered with Tixr, the largest, fastest-growing privately-held primary ticketing and event commerce marketplace in the world, to deliver a fan-focused ticketing experience for its 2025 event headlined by American tennis star Jessica Pegula, who recently competed for Team USA at the Paris Olympics. Scheduled for February 22 to March 2, 2025, Tixr will power single-session, daily-double, and numerous packages when tickets go on sale to the general public beginning Tuesday, August 27. 

For the third annual tournament, the ATX Open will unveil a new General Admission (GA) ticket product, including for the first time, junior (14 + under) GA tickets starting at $5, as well as new partial-week ticket packages and fan-friendly pricing across all sessions. In addition, the ATX Open will be elevating the fan experience in 2025 through an infusion of Austin’s vibrant live music, entertainment, and food and beverage scenes.

“As we enter our third year producing this world-class event for Austin, we remain focused on delivering memorable experiences for our fans, partners, and players from around the globe. This comprehensive ticketing experience will set a new tone and further enhance the tournament,” said Tournament Director, Christo van Rensburg. “Collaborating with Tixr, we want to give the people of Austin and visitors from far and wide more access and customizability for a fan experience that more fully reflects the long-term vision of the ATX Open.” 

The ATX Open will use Tixr’s ultra-modern ticketing and eCommerce technology to offer interactive reserved seating and a highly-visual, mobile-friendly purchase experience. The ATX Open, the only women’s tour-level tennis tournament in Texas, and the largest women’s professional sporting event in Austin, prioritizes its brand with Tixr and helps its fans visualize what they are buying.  

Beginning the pre-sale process with an improved reservation system that seamlessly moved 2024 ticket holders into 2025, fans are already benefiting from a number of features unique to Tixr, including its automated payment plan solution to pay in interest-free installments, plus fan transfers, a frictionless fan-to-fan ticket transfer system. 

“We continue to demonstrate our innovative approach in sports, because we continue iterating on our platform to support events with diverse needs by unifying commerce on one system,” said Nate Liberman, VP of Sports for Tixr. “Our approach is a future-oriented alternative to legacy ticketing that supports the ATX Open’s goal of helping its fans maximize their experience with an array of options and a seamless ticketing experience.”

Tixr has experienced rapid recent growth as demand for its modern ticketing and eCommerce solutions has reached an all-time high. Ranked #25 on Andreesen Horowitz’s a16z Marketplace 100: 2023 list and #12 on Inc. 5000 Regionals: 2024 Pacific list, Tixr already services events in 10 European countries, and exclusively powers more than 500 of the most respected live entertainment brands in 40 countries. 

Since its inception, Tixr has processed nearly $2 billion in transactions through its highly visual, unified commerce platform built for sales beyond admission tickets.

About Tixr

Tixr, the largest, fastest-growing privately-held primary ticketing and event commerce marketplace in the world, is transforming the ticket-buying experience. Born from a fan-focused frame of mind, the Tixr platform empowers large-scale events, music venues, and sports properties with innovative solutions to highly complex ticketing and e-commerce needs. Founded in 2013 in Santa Monica, CA, Tixr’s modern, unified commerce experience supports all types of events, from festivals to global arena tours, and an almost limitless suite of commerce offerings beyond admission tickets. Find upcoming events at Tixr.com and learn more about the Tixr platform at creators.tixr.com.

Media Contacts:

Tixr, Tixr@dkcnews.com

ATX Open, Frank@PoplarGroup.com