Experiences & Events

Cadillac Club

Open to all ATX Open ticket holders, the Cadillac Club offers a premium courtside experience throughout the week. Check out the schedule of activations and be sure to stop by during your time at the ATX Open.

Center Court Suite

Elevate your experience at the ATX Open with the exclusive Center Court Suite. Whether you're entertaining clients or bonding with your team, enjoy world-class women’s tennis in a private, climate-controlled space. Pricing starts at $10,000, with optional add-ons including additional stadium seating.

Inquire at tickets@atxopen.com.

Kids Day

ATX Open Kids Day, presented in partnership with USTA Texas and RCX Sports, is a special event that brings together young tennis fans for an evening of games, activities and community.

Registration for Kids Day is closed.

Players' Party

Experience the ultimate VIP treatment at the ATX Open Cadillac Club! Join us for the highly anticipated ATX Open Players’ Party — the event everyone’s been waiting for!

Ladies' Day Brunch

Join us for a celebration of women’s tennis in Austin complete with a vibrant brunch and special programming! Ladies' Day tickets include reserved Center Court seating, brunch, delicious drinks, curated gift bags, and more.

Shop at ATX Open

Take home a piece of the action at the ATX Open! Our exclusive tournament merchandise is the perfect way to commemorate your experience. From stylish apparel to unique souvenirs, you’ll find everything you need to remember the excitement of the event. Stop by our shop and explore a wide range of gear, all designed to showcase your love for the ATX Open in style. Whether you're shopping for yourself or a gift, there’s something for every fan!

Cirkul Pop Up

Stay refreshed during the ATX Open at the Cirkul Water Pop Up, available Monday through Wednesday, February 24-26. Cirkul offers a variety of flavored water options with No Sugar, No Calories, No Artificial Flavors, 84% Less Plastic, and No Artificial Colors. Customize your hydration experience with these refreshing, guilt-free drinks while you enjoy the tournament action. Stop by and hydrate in a whole new way!

Visit Austin Airstream

Step into the Visit Austin Airstream and experience the best of the city! This mobile hub offers an interactive look at everything Austin has to offer—from must-see attractions to insider tips on local favorites. Whether you're planning your next visit or just looking for inspiration, stop by to get the inside scoop and discover what makes Austin one of the best cities in the country.

Interactive Zone Tent

Get in on the action at the Interactive Fan Zone Tent! Featuring the exciting COTA Simulator and the high-energy Reaction Wall, this is the place to test your skills and engage with the tournament in a whole new way. Whether you’re racing around the track or seeing how fast you can react, there’s fun for fans of all ages. Stop by during the ATX Open to experience these interactive activities firsthand!

Cadillac Vehicle Spotlight

Discover Cadillac's premium lineup at the Cadillac Vehicle Spotlight, featuring their latest luxury vehicles, including the all-new electric SUV, the Lyriq. Explore the cutting-edge technology, sleek design, and powerful performance Cadillac is known for. Whether you're admiring the sleek elegance of the Lyriq or checking out other models, stop by to experience the future of luxury automobiles.

Player Autograph Sessions

Get up close and personal with your favorite players at our exclusive Autograph Sessions at Off Court Live! This is your chance for one-on-one interactions, as players sign memorabilia and share memorable moments with their fans. Don't miss the opportunity to connect with the stars of the tournament in an intimate setting!

Krewe Pop-Up

We’re excited to welcome KREWE’s NEW Piaggio Ape to the ATX Open! Visit their pop-up shop during the tournament to explore their collection of exceptional, hand-crafted sunglasses. This sleek, Italian 3-wheeler brings KREWE’s signature style and design right to you, offering fans the chance to try on and purchase sunglasses while enjoying the event.