Welcome to the Cadillac Club
Step into the Cadillac Club, a premium courtside lounge overlooking Grandstand Court where style, hospitality, and championship energy converge.
Open to all ATX Open ticket holders, this climate-controlled space offers a refined retreat just steps from the action, featuring:
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A thoughtfully designed lounge and dining area
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Curated food and beverage offerings (available for purchase)
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Live music and rotating entertainment
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TVs to follow every point across the grounds
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A rotating lineup of daily fan experiences, from custom craftsmanship and interactive art to global tastings
Whether you’re recharging between matches or settling in for the afternoon, the Cadillac Club blends comfort, creativity, and courtside access in one elevated setting.
Daily Fan Experiences at the Cadillac Club
Each day of championship week, the Cadillac Club offers a curated lineup of elevated experiences — from custom craftsmanship to live art and global tastings. Discover limited-edition pieces, hands-on personalization, and thoughtfully selected indulgences designed to complement the energy on court.
Monday, February 23
Charm Theory – Fine Jewelry Pop-Up
Explore a curated collection of elevated, tennis-inspired jewelry from Charm Theory. Shop a limited selection of necklaces, bracelets, and tennis bag charms — refined accessories designed to carry the spirit of the ATX Open beyond match point.
Tuesday, February 24
West Hill Hat Collection – Custom Cowboy Hat Bar
Design your own premium cowboy hat with West Hill Hat Collection. Select your style, shape, and personalized details to create a one-of-a-kind statement piece — a modern Texas keepsake crafted courtside.
Wednesday, February 25
Eterna Jewels – Permanent & Fine Jewelry Bar
Experience the art of permanent jewelry with Eterna Jewels. Choose from delicate, custom-fit bracelets or shop their curated collection of fine pieces. A timeless way to commemorate your week at the ATX Open.
Thursday, February 26
Ash Almonte – Live Art & Custom Painting
Join Ash Almonte as she creates a large-scale, tennis-inspired painting live inside the Cadillac Club. Guests are invited to add their own brushstroke, making it a true fan collaboration. The finished piece will be auctioned following the tournament — and you may even see your favorite WTA player stop by to contribute to the canvas.
Friday, February 27
West Hill Hat Collection – Custom Cowboy Hat Bar
Back by demand, West Hill Hat Collection returns for another day of personalized hat shaping and customization. Craft a distinctive piece that blends Texas heritage with tournament style.
Saturday, February 28
South African Experience – Wine & Artisan Tastings
Savor a curated tasting experience featuring South African wines from Cape Bottle Room paired with premium Angus biltong. A sophisticated global indulgence designed for relaxed moments between matches.