Experiences & Events

Cadillac Club

Open to all ATX Open ticket holders, the Cadillac Club offers a premium courtside experience throughout the week. Check out the schedule of activations and be sure to stop by during your time at the ATX Open.

Center Court Suite

Elevate your experience at the ATX Open with the exclusive Center Court Suite. Whether you're entertaining clients or bonding with your team, enjoy world-class women’s tennis in a private, climate-controlled space. Pricing starts at $10,000, with optional add-ons including additional stadium seating.

Inquire at tickets@atxopen.com.

Family Day

ATX Open Famlly Day, presented in partnership with Dell Children's as Youth Impact Sponsor, Racquet Lifestyle, USTA Texas, DropShot Series, and Latham & Watkins as Championship Sponsor, is a special event that brings together families for a day of games, activities and community.

ATX Open Players' Party

Kick off ATX Open week with a relaxed, social evening at The Driskill in downtown Austin. The Players’ Party brings together players, partners and fellow premium guests for cocktails, dinner and live music by DJ DmoCobb in an iconic Austin setting. It’s an opportunity to connect off the court and start the week in a way that reflects the energy of the city and the spirit of the tournament. Held the night before main draw play begins, the evening marks the start of ATX Open week off the court.

Ladies' Day Brunch

Join us for a celebration of women’s tennis in Austin complete with a vibrant brunch and special programming! Ladies' Day tickets include reserved Center Court seating, brunch, delicious drinks, curated gift bags, and more.

Shop at ATX Open

Take home a piece of the action at the ATX Open! Our exclusive tournament merchandise is the perfect way to commemorate your experience. From stylish apparel to unique souvenirs, you’ll find everything you need to remember the excitement of the event. Stop by our shop and explore a wide range of gear, all designed to showcase your love for the ATX Open in style. Whether you're shopping for yourself or a gift, there’s something for every fan!

Cadillac Vehicle Spotlight

Discover Cadillac's premium lineup at the Cadillac Vehicle Spotlight, featuring their latest luxury vehicles, including the all-new electric SUV, the Lyriq. Explore the cutting-edge technology, sleek design, and powerful performance Cadillac is known for. Whether you're admiring the sleek elegance of the Lyriq or checking out other models, stop by to experience the future of luxury automobiles.

Player Autograph Sessions

Get up close and personal with your favorite players at our exclusive Autograph Sessions at Off Court Live! This is your chance for one-on-one interactions, as players sign memorabilia and share memorable moments with their fans. Don't miss the opportunity to connect with the stars of the tournament in an intimate setting!